UrbanStems is a modern floral and gifting company designed for thoughtful people. Founded in 2014 in Washington, DC, UrbanStems has become a leader in the space with our expressive bouquets, plants and gift options. From coast-to-coast next day delivery to same-day courier service in NYC and DC, we are helping people stay connected. Named one of Inc. 500’s fastest-growing companies in 2019, UrbanStems has launched brand partnerships with Vogue, Bumble, JCrew and more. We offer a collaborative and open working environment with ample opportunity to grow and learn.

UrbanStems is looking for a CRO Specialist to optimize sales funnels and drive revenue growth. In this role, you’ll design and execute split tests to improve conversion rates, increase AOV, and scale campaigns efficiently. You'll also refine testing processes and collaborate with teams like marketing, creative, and merchandising to achieve impactful results. Utilizing multiple data sources, including heatmaps, funnel reporting, and other customer feedback touchpoints, you will inform and prioritize a testing roadmap.

Responsibilities:

• Funnel Optimization & Testing: Plan and analyze A/B and multivariate tests to optimize landing pages, checkout flows, and upsell offers.
• Data-Driven Insights: Use analytics tools to uncover actionable insights and translate test results into clear, documented recommendations.
• Operational Excellence: Establish best practices for testing, prioritize high-ROI experiments, and build a high-performing CRO team.
• Collaboration: Work closely with marketing, creative, and data teams to align optimization strategies with business goals.
• Innovation: Leverage trends, tools, and audience data to improve CRO methodologies while adhering to industry standards.
• Advanced Analytics: Partner with analytics teams and use tools like heatmaps and behavioral tracking to inform strategies.

Qualifications:

• 3+ years in conversion rate optimization with expertise in A/B and multivariate testing.
• Strong background in digital marketing, landing page optimization, and sales funnels.
• Proficiency in UX/UI, web performance, and analytics tools (e.g., Google Analytics); knowledge of HTML, CSS, and JavaScript is a plus.

Key Success Metrics:

• Increased conversion rates and AOV.
• Streamlined testing processes.
• Effective cross-team collaboration to meet business objectives.

Note: This is a remote position operating on East Coast hours.

We’re happy to offer our full-time employees a generous PTO package, matching 401k, comprehensive family planning benefits, including paid parental leave and membership with Maven Clinic, employee and friends/family product discounts, monthly internet stipend, charity matching fund, developmental spending program, and pre-tax commuter benefits, in addition to medical, dental, and vision coverage.

At UrbanStems, we’re proud of our commitment to diversity, equity, and inclusion, and we pride ourselves on hiring individuals that share our passion for enacting real change. Come join our team of talented and unique individuals, where authenticity is encouraged and celebrated. We welcome and employ individuals regardless of race, color, ancestry, religion, gender, gender identity, genetic information, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or Veteran status. We are proud to be an equal opportunity employer.

We know the environment we’ve created at UrbanStems is a place to grow. If you don’t possess every single requirement you see on this posting, but think you’d thrive in this role, we encourage you to apply today.