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Head of Growth Marketing

Upstream App

Upstream App

Marketing & Communications, Sales & Business Development
Posted on Tuesday, February 28, 2023
What we're looking for
Upstream is looking to hire an amazing growth marketer to get our app into the hands of every professional worldwide. We're looking for someone who understands virality, is an expert at analytics, and is curious, persistent, and enthusiastic. If you are the person your friends go to when they have growth and marketing questions - we want to hire you!
Responsibilities
Work closely with our CEO, Alex, and Head of Community, Sarah, to grow Upstream's member base in a sustainable manner that preserves the high-quality, diverse, and value-driven nature of our member base
Work closely with our Engineering & Product team (Michael, Zhanna, Kazi, Alexandria) to brainstorm features that encourage social sharing, referring friends, and returning to the app
Audit the competitive landscape, understand target markets, and identify insights to inform campaign strategies and go-to-market activities
Evolve and refine Upstream's brand voice and resonance
Design and refine our growth marketing plays across all mediums: SEO, SEM, social, content, partners, email, and more
Own Upstream's marketing calendar across channels
Drive team towards a more data-driven approach across marketing and growth, utilizing analytics to help drive team’s decision
Qualifications
2+ years experience (full-time experience not needed if you have been doing this in your side hustle!)
Excited and energized to build from scratch and be in on the ground-level of a rapidly growing start-up
Detail-oriented, data-driven doer who likes to experiment and see what sticks
Ability to run with and completely own Upstream's online brand and presence
Resonance with Upsteam's mission to help professionals help each other
About Us
Rooted in diversity, helpfulness, and delight, Upstream is a community-first, values-driven platform to help professionals give and get help. We imagine a not-so distant future when Upstream is a professional's most powerful tool for building connections, cultivating communities, and transforming their lives through their network.
About the Role
Compensation for this role is within the range of: $75,000-$100,000 + health care, learning & development budget, & technology stipend
Full-time, completely remote
How to Apply
Does this position sound like a good fit? Email Alex (our CEO) at alex@upstreamapp.com and copy Sarah (Head of Community) at sarah@upstreamapp.com
Include this role's title in your subject line (it'll help us to sort through the emails).
Include any links to your amazing work. We'd love to see any campaigns you've designed or projects of which you're proud!