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Sr. Content Marketer

TemperPack

TemperPack

Marketing & Communications
United States · Richmond, VA, USA
Posted on Thursday, May 2, 2024

Job Details

TEMPERPACK VA - RICHMOND, VA
Full Time
4 Year Degree
Negligible
Day
Marketing

Sr. Content Marketer

About TemperPack

At TemperPack, we protect products with packaging that protects the planet. We focus on helping food and life science companies ship perishable products without unnecessary plastic waste. Headquartered in Richmond, with manufacturing plants in Holt, Michigan and Las Vegas, Nevada, today TemperPack is the leader in designing and manufacturing sustainable alternatives to conventional packaging materials, such as Styrofoam coolers. Our growth comes from our commitments to innovation, to our teammates, and to our core values: shoot for the moon and land there, do it together, love the process, and be the most respected.

Job Title: Senior Content Marketer

Supervisor’s Title: VP Marketing

Department: Commercial

Location: Decatur

Location: 2601 Maury St, Richmond, VA 23224

Overview:

We are a growing company with a lot of stories to tell and information to deliver, and we need someone to help us do it well. The purpose of this role is to develop and execute an effective content marketing strategy across various social platforms to drive traffic, engagement, and leads.

You’ll be part of a small but mighty team of designers and strategic marketers responsible for shaping our brand and fueling our sales pipeline. Together you will strategize, create, and publish content our stakeholders want to read about.

The person in this role should have previous experience in content marketing – developing a calendar, writing, creating, and getting it onto our platforms.

Essential Functions

  • Creating written content (blog posts, white papers, newsletters, etc)
    • Write finished pieces based on outlines, and creating original pieces based on research and interviews.
  • Developing our LinkedIn presence
    • Planning, writing, designing posts developed to be useful within the platform
    • Editorial mindset that identifies what kind of content our buyer personas engage with
  • Reporting and analysis
    • Providing insights on what is happening on our website and social media platforms. What is working, what hasn’t worked.
  • Gaining knowledge and expertise about our business, industry, and audiences
    • Relevant topics for us include cold chain shipping, packaging, sustainability, food, and pharmaceuticals.

Qualifications

Essential Qualifications

  • Experience: 5+ years experience in content marketing, with emphasis on content creation, including long form, to drive engagement and sales.
  • Social media: Experience managing a brand’s social presence, especially LinkedIn.
  • Education: college degree preferred.
  • Excellent writing and verbal communications skills.
  • Analytics: Experience with Google Analytics and other platforms to assess activity

Preferred Qualifications

  • Experience with Wordpress, able to develop and post articles to our site
  • Experience with marketing and CRM platforms, specifically Hubspot and Salesforce
  • Graphic design experience, particularly the Adobe Creative suite
  • Industry experience: D2C brands, food, pharma, sustainability, packaging
  • Lives in Richmond, VA or Holt, MI

Personal traits:

  • Collaboration. At TemperPack, we Do It Together. Working together to develop, edit, refine finished pieces.
  • Ambition. Shoot for the Moon and Land There. We have a lot to do. We need to dig in.
  • Force of positivity, teamwork, and achievement on the team.

*Important notice:

At this time, our company will not be engaging with external agencies or third-party vendors for recruitment services. We appreciate the interest of recruitment agencies, but kindly request that they refrain from contacting us regarding potential candidates. We are excited to build our internal recruitment capabilities and establish direct relationships with potential hires.

TemperPack provides Equal Employment Opportunity to all employees and applicants for employment without regard to race, color, religion, sex/gender (including pregnancy, childbirth, and related medical conditions, sexual orientation, and gender identity), national origin, age, disability, genetic information, or status as a covered veteran/reservist, and any other class of protected individuals, in accordance with applicable federal, state, and local laws. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.E-Verify.gov.