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Performance Marketing Manager - Remote

Numerade

Numerade

Marketing & Communications
Remote
Posted on Thursday, May 30, 2024

Numerade is on a mission to level the playing field in education. This is your opportunity to join a venture-backed startup early and build something remarkable at the intersection of education and technology.

  • Since launch in 2019, we have helped over 200 million students gain confidence in STEM subjects, from algebra to quantum mechanics and more.
  • We’ve built the world's largest STEM video library.
  • We’ve raised over $26M in funding through series A (check out the article here)
  • Our goal is to become the #1 ed-tech learning platform!

We are seeking a seasoned Performance Marketing Manager to join our dynamic team. This role is pivotal in scaling our paid digital marketing efforts while maintaining cost-effective user acquisition. You will be instrumental in shaping our online presence and driving measurable results through strategic campaign management and optimization.

Key Responsibilities:

  • SEM Campaign Optimization: Manage and optimize SEM campaigns, including budget allocation, bid adjustments, creative optimization, keyword expansions, and managing negative keywords.
  • Digital Channel Scaling: Lead the charge in scaling paid digital channels, ensuring efficient acquisition costs and maximizing ROI.

AB Testing & Growth: Relentless pursuit of growth through well designed AB tests with flawless execution.

  • Audience Targeting: Identify target audiences, craft compelling messaging, and design offers to enhance the effectiveness of paid social media campaigns.
  • Cross-functional Coordination: Work closely with the Product Team and other marketers to develop promotional campaigns and offers, aligning with holiday schedules and business seasonality.
  • Organic Social Media Support: Provide creative ideas to boost authentic follower engagement and interaction across platforms including TikTok, Instagram, Facebook, X, YouTube, and LinkedIn.
  • CRM Oversight: Assist with various aspects of CRM, including the design and implementation of email journeys, blasts, and push notifications.

Ideal Candidate Experience:

  • 5+ years of hands-on performance marketing experience.
  • Extensive SEM experience, managing large-scale campaigns (100,000+ keywords).
  • Strong analytical skills and experience with reporting and data analysis. Capable of deriving meaning from data and a desire to optimize.
  • Self-motivated, collaborative, with a strong work ethic.
  • Previous CRM management experience; familiarity with Iterable is a plus.
  • Background in B2C sectors, particularly e-commerce, membership marketing, or direct response marketing.

Qualifications:

  • Proven track record of delivering measurable results through performance marketing.
  • Excellent communication and organizational skills.
  • Ability to work in a fast-paced, ever-changing environment.
  • Strong proficiency in analytics tools and platforms.

Benefits and perks:

  • Competitive salary with a significant upside in equity
  • 100% covered Medical, Dental, Vision for you AND 50% for your dependents
  • Work from home, we’re remote-first
  • Flexible PTO, holiday, and leave policies, including paid parental leave for new parents
  • 401k Plan

How to Apply:

Submit your resume and a cover letter explaining why you would be a perfect fit for Numerade and this role. Include examples of past campaigns or projects you have led or significantly contributed to.

We look forward to hearing how you can contribute to our team at Numerade and help us continue to empower students worldwide.

Articles and recognition:

We were selected as one of the best 150 Edtech companies in the world by ASU & GSV:

Check out our blog to learn more about us!

Be authentic. Come as you are: Numerade is an equal opportunity workplace and an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please let us know.

Numerade is a remote-first company.