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Product Marketing Manager

Justpoint

Justpoint

Marketing & Communications, Product
United States · San Francisco, CA, USA · Remote
Posted on Friday, March 10, 2023

Us

Justpoint uses AI models to discover products and events causing public harm and then acts to (1) prevent further injuries and (2) compensate already harmed individuals. We achieve this by using machine learning models trained on millions of medical and legal data points to parse medical records and make public health trend insights. With these insights, we identify causes of harm and initiate market-changing litigation in a fraction of the time historical mass torts took to be identified, preventing tens of thousands of people from unknowingly being harmed by these drugs. Your job will be focused on building new channels of lead acquisition, specifically for potential victims of these harmful products. Building these channels, with a focus on social media, will allow us to reach as many harmed individuals as possible and prevent unnecessary suffering.

We are a distributed startup that celebrates diversity with a team from different countries, and with different ethnicities, cultures, sexual orientations and gender identities. Currently, we have team members in New York, Colorado, Pennsylvania, Poland, Ukraine, Brazil, and Guatemala. We have previously worked at Google, venture capital firms, several tech startups, and industry-leading hospitals. We are well-capitalized and have financial backing from venture capitalists that have also invested in startups such as Zoom (NASDAQ: ZM), Chime ($25 B valuation), Carta ($7 B valuation), and Clover Health (NASDAQ: CLOV). We are now focused on growing and developing our team to achieve our mission faster!

You

You are empathetic, ambitious, passionate about your work, need to have an impact on the world and you work hard to achieve your goals. When something can be improved, you don’t wait to be told what to do, you proactively address it. You are comfortable giving and also receiving feedback—you understand that's how teamwork and performance (both personal and company-wide) is improved. You enjoy working with a diverse team and are a curious person who loves to learn. You are adaptive and excited about the rapidly changing environment of a startup and are driven to help build out processes to create an efficient and effective team.

We are a fast-growing company, and we expect you to grow with us. By progressing in the company, you’ll have the opportunity to collaborate with management, our engineers, and the design team to develop and launch new products, processes, and solutions, and develop relationships with law firms to further improve the personal injury space.

The Role

We are looking for a highly motivated Product Marketing Manager to focus on our outbound marketing activities. You're a creative, driven, critical thinker familiar with various product marketing techniques, like SEM, SEO & Social Media Marketing campaigns. Your goal will be to develop and execute the most efficient product strategies to achieve company goals. This will include analyzing the product and market and owning the execution of product strategy: driving them from design to market and then following through by driving iteration, improvements, optimizations, new features, etc.

Responsibilities:

  • Deeply analyze the company product.
  • Analyze, hypothesize, and learn from user behaviour.
  • Participate in cross team product marketing strategy discussions (Keyword bidding, ad-copy, landing page design and copy, product launching).
  • Ensure Keyword bidding, ad-copy, landing page design and copy align with tactics and strategy.
  • Use tools such as google ads console, google analytics, etc., to validate and check on campaigns and to dig into data.
  • Craft compelling messages across marketing channels (Social, landing pages, ad campaigns).
  • Prioritize features, opimizations, and improvements for user testing.
  • Drive execution of the above accross various teams (design, content, product, sales) to implement strategies.
  • Translate technical details into benefits for the users.
  • Follow and analyze trends to position products.
  • Craft compelling messages across marketing channels (Social, landing pages, ad campaigns).
  • Test marketing product features, releases and ad copy.
  • Evaluate projects using relevant KPIs and feedback from existing and prospective customers.

Benefits

  • Competative compensation package (Salary + Equity)
  • Unlimited PTO
  • Health, dental, vision insurance