Interplay's portfolio companies employ thousands of people and are actively hiring.

Sr. Product Marketing Manager



Marketing & Communications, Product
United States · Remote
Posted on Wednesday, June 5, 2024

Company Overview and Culture

Our culture is a team-first mentality built on the Core Values of Customer Love, Growth, Ownership, Authenticity, and One Team which is shared by every single employee. For us at GRIN, this means we prioritize our customers when making decisions; grow as individuals personally and professionally which drives business growth; celebrate our wins, own our failures, learn from our mistakes, and expect everyone to do the right thing; bring our whole selves to work each day; and know that we can accomplish more when we work together with humility.

At GRIN, we don’t just accept differences — we celebrate it, we support it, and we thrive on it for the benefit of our employees, our product and our community. We champion and encourage those who bring different perspectives, ideas, and creativity to join our team dedicated to bringing people together across the globe. GRIN is proud to be an equal opportunity workplace where we welcome all people regardless of sex, gender identity, race, ethnicity, disability, or other lived experience. GRIN was founded in Sacramento, CA and is committed to 100% remote work.

[[GRIN is able to hire employees in all US states except Alaska, Hawaii, and US Territories]]

GRIN is one of the leading influencer marketing software solutions. You will work with our Product & Engineering Teams, Content Production and Go-To-Market teams to make GRIN successful in-market. You will embrace a data-driven approach to help communicate the value of GRIN’s software, features, and problems it solves. This position will also have a deep understanding of the influencer marketing industry, build deep relationships with GRIN’s internal teams, and work on strategic priorities to make an impact on our sales and growth.


  • Own Product Marketing function. Please note you would be the only person in product marketing and this is a strategy + execution role.
  • Develop a deep understanding of the influencer marketing industry including GRIN’s product, our competitors and their capabilities, and GRIN’s differentiation.
  • Create ongoing product training programs to communicate value of new and existing GRIN products and features to internal teams.
  • Evolve and maintain quantified buyer personas, including targeting strategies and willingness to pay.
  • Partner closely with go-to-market teams (lead generation, sales, onboarding, retention/expansion, partner) to tell compelling stories that help build demand and drive revenue across the customer lifecycle.
  • Partner with the Content and Creative team to develop compelling and easy to understand internally facing content for Sales, Customer Support, and others including; sales training, positioning, FAQs, battlecards, and more.
  • Drive high-visibility product launches to demonstrate innovation and ultimately drive new revenue.
  • Help external industry analysts and influencers view GRIN as a leader in all relevant categories.
  • Serve as key internal owner for training, messaging, and internal communications around new product launches, feature updates, and modifications to the GRIN narrative.
  • Participate in pricing and packaging discussions with helpful research, analysis, and suggested strategies.


  • Bachelor's degree
  • 4+ years experience in marketing, 2+ years experience in product marketing
  • Excellent collaboration and organization skills, excelling at both high-level thinking and execution as well as influencing and inspiring others to achieve a common goal.
  • Exceptional written and verbal communication skills. This role demands someone who is gifted in their ability to use the spoken and written word to communicate effectively with all stakeholders.
  • Experience with B2B SaaS products required
  • SMB and martech experience preferred
  • Experience writing SQL queries, segment product analytics are plusses
GRIN is committed to fair and equitable compensation practices. Final compensation for the role will depend on a number of factors including a candidate’s qualifications, skills, competencies, and experience as it relates to the role.
United States Annual Base Salary Range
$105,000$125,000 USD

We recognize the imposter syndrome might show its head as you read through this job description and although you might not check every box, we don’t want to miss out on the possibility of speaking with a perfectly imperfect candidate. So if you think you have what it takes - apply today and let’s discuss!

US Total Rewards

  • 16 days of PTO + 10 sick Days + 14 paid holidays
  • Medical, dental and vision insurance
  • 401(k) program plus company match
  • Paid child bonding leave
  • Home office set up reimbursement
  • Co-working space reimbursement
  • Employee stock option program
  • Professional development stipend
  • #LI-Remote