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Lead Lifecycle Marketing Manager

Course Hero

Course Hero

Marketing & Communications
Redwood City, CA, USA · Vancouver, BC, Canada · Toronto, ON, Canada · Redwood City, CA, USA · Canada · Vancouver, BC, Canada · Toronto, ON, Canada
Posted on Wednesday, April 24, 2024

Course Hero is scaling! We are looking for an experienced Lead Lifecycle Marketing Manager focused on driving user engagement metrics and expanding our lifecycle marketing channels. You'll be joining our small, results-oriented team in our journey to build an outstanding customer experience through lifecycle channels like email, push notifications, and in-app messages. As a Lead Lifecycle Marketing Manager you’ll drive the strategy and execution of new lifecycle programs and be responsible for user engagement and feature adoption. The perfect fit for this role is an ambitious, growth-oriented marketer that’s data-driven and possesses strong technical skills.

Here are some ways you'll make an impact:

  • Collaborate cross-functionally with product managers, creative teams, and engineers to develop and execute on strategies to drive user engagement and product adoption
  • Create scalable multi-channel marketing campaigns using html, css, liquid, responsive modular templates, and other tools
  • Establish foundational infrastructure for expansion into new marketing channels such as web push, content cards, or in-browser notifications
  • Implement complex, multivariate A/B tests, monitor and analyze performance, and make recommendations to drive further improvements
  • Partner with engineering and the broader growth marketing team to identify and implement new campaign features (e.g. automatic login links, recommendations) and data flows (e.g. API events, customer attribute library) to support lifecycle marketing initiatives
  • Create and optimize segmentation and content personalization strategies by leveraging user insights and business data.
  • Proactively identify gaps in process and infrastructure, propose solutions, and ultimately, improve production efficiency
  • Build and maintain process documentation, establish best practices, and enhance team effectiveness
  • Analyze results, determine benchmarks, and provide regular performance updates in order to assess business impact and make recommendations
  • Partner with the analytics team to build dashboards, plan and analyze experiments, and uncover new user insights for lifecycle marketing programs
  • Work closely with growth marketing leadership to define OKRs, contribute to annual and quarterly plans, and suggest and implement growth initiatives
  • Stay abreast of the latest marketing trends and tools, sharing any findings on where best-in-class marketing teams have found success

Are you our next Lead Lifecycle Marketing Manager?

  • 8+ years of relevant work experience including working with an enterprise-level CRM platform (Braze experience preferred)
  • Earned a BA/BS/BE degree or an MBA
  • Knowledge of the Martech landscape and an ability to learn new systems quickly
  • Advanced knowledge of HTML and CSS, including mobile-responsive templates and experience with a scripting language (Liquid, AMPScript, Free Marker, etc.)
  • Strong understanding of data concepts (APIs, JSON, ETLs, etc.)
  • Experience with analytics tools like Tableau, Looker, or Amplitude and basic SQL skills
  • Depth of experience with email marketing and crafting user journeys
  • Highly communicative, resourceful, having strong time management and organizational skills, and an ability to work with a sense of urgency
  • Self-starter who’s also comfortable working in a highly collaborative environment.
  • Resilient multitasker who consistently meets deadlines and is comfortable with shifting timelines and priorities

Bonus Points:

  • Experience with Braze
  • Proficient with SQL
  • Experience with Javascript
  • Experience at small, high-growth start-ups and/or product-led companies

Benefits & Perks!

  • Competitive salary, annual bonus, and RSUs
  • Medical coverage, including full dental and vision
  • Life and disability benefits
  • 401(k) program (US) / retirement savings plan (Canada) with company match
  • One month paid sabbatical after 5 years at the company
  • Education reimbursement
  • Professional development workshops & industry conferences
  • Paid parental leave
  • Flexible work schedule
  • Social responsibility program (volunteer time off and donation matching)
  • Annual wellness stipend
  • Monthly tech stipend
  • Annual family planning stipend
  • Quarterly snack boxes delivered to your door
  • Cell phone allowance

For positions in San Francisco, CA, and other locations where required, we will consider for employment qualified applicants with arrest and conviction records. Other locations: IL, MA, NJ.

Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. We strongly encourage you to apply if you're interested: we'd love to learn how you can amplify our team with your unique experience!

This role is eligible for hire in the San Fransisco Bay Area, California, and Vancouver & Toronto, Canada.

We are a virtual-first company and have employees dispersed throughout the United States and Canada. We have a market-based pay structure that varies by location. The base pay for this position is dependent on multiple factors, including candidate experience and expertise, and may vary from the amounts listed below.


In accordance with Canadian law, the base salary for this role if filled within Canada is as follows.

Canada Pay Range
$114,000$154,000 CAD

In accordance with California law, the base salary for this role if filled within SF Bay Area, California is as follows.

SF Bay Area, California Pay Range
$145,000$197,000 USD

Equal ​Employment Opportunity Statement ​(EEO)

We are an equal opportunity employer and value diversity and ​inclusion within our company. ​We will consider all qualified applicants without regard to race, religion, color, national origin, sex, gender ​identity, gender expression, sexual orientation, age, marital status, ​veteran status, or ​ability status. We will ensure that individuals who are differently abled are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment as provided to other applicants or employees. Please contact us to request accommodation.

About Course Hero:

Course Hero is on a mission to help students graduate, confident and prepared. The online learning platform offers over 60 million course-specific study resources created by and for students and educators, as well as 24/7 tutor help. More than 65,000 verified college educators use Course Hero to collaborate with other faculty and share resources to hone new strategies for instruction. Everyday, students, educators and tutors help more than 20 million students make every study hour count.

Join us on our mission!