Brand Manager (Squatty Potty)
Aterian
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See open jobs at Aterian.See open jobs similar to "Brand Manager (Squatty Potty)" Interplay.Marketing & Communications
New Jersey, USA · Remote
Posted on Aug 20, 2024
Responsibilities:
Market Ownership: As Brand Manager, you will be responsible for overseeing the marketplace presence and growth of one of Aterian's brands, Squatty Potty.
Squatty Potty is a stool that elevates your feet in front of the toilet to help you squat while sitting on the toilet seat. The stool's design is intended to mimic a natural squatting position, which may help with bowel movements by:
- Creating an optimal angle
- Sitting on the toilet with your feet flat on the floor can make it harder to empty your bowels. The Squatty Potty increases the angle from 100° to 120°.
- Reducing strain
- Squatting allows your sit bones to separate, which allows your sphincter to fully expand and waste to move through with gravity's help.
- Opening the colon
- Squatting can unkink your colon, allowing you to eliminate more completely.
This role involves strategically driving the success of our brands within ecommerce marketplaces and retailers and includes:
- Cross-Functional Leadership: Lead a cross-functional team comprising experts from various departments, including Procurement, Sales Brokers, Finance, Supply Chain, Marketing and Media Agencies. Your leadership will be instrumental in shaping go to market for new product launches, marketing plans, and overall brand strategy.
- Business Strategy: Develop and implement business strategies that are grounded in consumer and market insights. Utilize your expertise to craft strategies that resonate with our target audience and drive brand growth.
- Media and Marketing: Take charge of the development and execution of media and marketing plans. You will be responsible for creating compelling campaigns and strategies that capture the attention of consumers and drive incremental performance on marketplaces.
- Retailer Engagement: Lead the development of go-to-market strategies for our key Retailers. Forge strong relationships and ensure that our brands are well-represented and successful in retail channels.
- Project Management: Manage a diverse portfolio of Marketing and Brand Management projects, demonstrating your leadership abilities and the breadth and depth of your expertise.
Qualifications:
- Must have 5+ years Amazon 1p or 3p experience.
- Proven experience as a Brand Manager or similar role in a consumer goods ecommerce company.
- Strong leadership skills and the ability to lead cross-functional teams.
- Excellent analytical and problem-solving abilities.
- Creative mindset and a passion for brand growth and innovation.
- Exceptional communication and presentation skills.
- Bachelor's degree in Marketing, Business, or a related field is a plus.
This job is no longer accepting applications
See open jobs at Aterian.See open jobs similar to "Brand Manager (Squatty Potty)" Interplay.